“We are working together with our employees and partners to give our best contribution to the economy and to our country.
Today we are in the homes and lives of all Portuguese because we believe that the future comes from what the land will continue to provide us every day.”
Our History
José Pedro Barreira Group is a family business holder of a vast land estate and dedicated to livestock, forestry and agricultural activities. The company was founded in April 9, 1970 by António Barreira supported by a half century family heritage. It started then with the name “Companhia Agrícola do Maranhão – Camar”. Only 4 years after its creation, the Portuguese land reform occurred and all the company’s heritage was expropriated. In the next two decades, José Pedro Barreira was fully determined and committed in regaining the lost heritage. In 1989 began the vacancy of Herdade de Camões and in 1992 the societies of Monte Ruivo, Ameixeira, Covada and Tojeirinha were formed, which largely correspond to the current assets of the José Pedro Barreira Group.
In the 1990s the Group invested in the infrastructure’s recovery, namely in the modernization and intensification of irrigated areas. By then there was also a focus on cereal production and cattle breeding. More recently the strategy involved intensifying livestock activity and diversifying with olive groves plantation.
During that period, there was always a special concern with the forest area, especially with the revival of the cork oak forests (montado) and with the investment in new plantations like cork and pine.
When one talks about this Group history, Casa Barreira must always be included since both share the same origin. Casa Barreira is one of the largest national companies in
the agroforestry sector and José Pedro Barreira Group is one of its reference shareholders.
If we add the assets directly managed by us to our participation in Casa Barreira, our Group becomes one of the major players of this sector.
Vision
The preservation of our natural wealth will depend on the balance between maintaining agricultural and forestry activities and embracing new technologies, which applied to biological resources may satisfy the population’s needs.
By balancing productivity and social and environmental wellbeing we’ll become active players in the bioeconomy.
Mission
To maintain and to improve the family heritage through a solid and responsible investment in agriculture, forestry, livestock and real estate or in other potential strategic activities, for the long-term growth of our business.
To work in a committed way with our employees, clients, suppliers and close communities, remains essential for us.
Family
The core and foundation of our existence. Building a heritage is intrinsically connected to wanting to preserve family meaning and values.
Trust
We belong to a family linked to agriculture for more than a century. What needs to be done must be done well. That is our motivation and the basis of our relations with everyone around us. It’s what we learn and it’s what we want to teach to those who will come after us.
Growth
Only growth will enable us to preserve the family heritage. We want to improve and succeed in the areas we know and currently work in, but we also want to maintain the ambition of growing sustainably, opening new worlds to us.
Earth
It’s our origin and the heart of our business. What’s essential to life is born and raised in the earth. It’s the emotional and material heritage that we want and must always preserve.
Sustainability
We are earth. It is where we came from, it is where we live on, and it is where we’ll return to. The planet’s preservation is crucial and vital to our existence. We’ll always work to give to the world and to the people what is essential, following the best nature respecting practices.
Innovation
Looking at everything with fresh eyes, wanting to always do better, testing different approaches, being open to new tendencies. Even in the traditional areas that we work in, we’ll become active partners in investigation and development.
Earth
It is our origin and the heart of our business. What’s essential to life is born and raised on the earth. It is the emotional and material heritage that we want and must always preserve.
Family
The core and foundation of our existence. Building a heritage is intrinsically connected to wanting to preserve family meaning and values.
Trust
We belong to a family linked to agriculture for more than a century. What needs to be done must be done well. That is our motivation and the basis of our relations with everyone around us. It’s what we learn and it’s what we want to teach to those who will come after.
Sustainability
We are earth. It is where we came from, it is where we live on, and it is where we’ll return to. The planet’s preservation is crucial and vital to our existence. We’ll always work to give to the world and to the people what is essential, following the best nature respecting practices.
Growth
Only growth will able us to preserve the family heritage. We want to improve and succeed in the areas we know and currently work, but we also want to maintain the ambition of growing sustainably, opening us new worlds.
Innovation
Looking at everything with fresh eyes, wanting to always do better, testing different approaches, being open to new tendencies. Even in the traditional areas that we work in, we’ll become active partners in investigation and development.
Tradition
Family and Earth
A brand that strengthens the connection between family and their heritage.
Respect
Trust and Sustainability
A brand that encourages the will for growing sustainably and according to the best practices, respecting all intervenients.
Ambition
Growth and Innovation
A brand that looks into the future with the ambition of developing new products and new business areas.